Dornbracht Research Lab
“Is Memory Data?”

April 9 – 14, 2019

Showroom “Spazio Brera”
Via Fiori Chiari 28 / Via Pontaccio 19
20121 Milan

Opening times:
April 9 – 12, 10 am – 9 pm
April 13 – 14, 10 am – 7 pm

Follow @dornbracht_official on Instagram

Press Kit


Experience space and installation: Mike Meiré
Virtual reality applications: Meiré und Meiré in collaboration with Elastique.

About Mike Meiré
Blurring the boundaries between the disciplines, Mike Meiré continually alternates between the roles of art and brand director, designer, curator and artist. With his agency Meiré und Meiré, based in Cologne, Germany, he has been shaping Dornbracht's brand management and communication for over 25 years. Initiator of the Dornbracht Culture Projects, Mike Meiré not only curates selected art projects, but also creates his own artistic contributions for the brand. These include, among others, "The Farm Project" (2006-2010), which was presented at the Salone del Mobile in Milan and at Art Basel/Design Miami, or the exhibition "Global Street Food", which was shown at the Buckminster Fuller Dome on the Vitra Campus and on the Passagen to imm Cologne. Mike Meiré was awarded the Visual Leader award in 2006. Since 2015, he has been honorary member of the German Designer Club (DDC).

About Elastique.
Elastique. is an independently-owned, highly awarded design agency consisting of 20+ digital consultants, creative experts and design specialists with a focus on brand- and innovation communication. Products of their work may be brand spaces, digital products, installations or films – but the people at Elastique. strongly believe that the main assets of their work are the decisions and findings during the process – creating the highest strategic, innovative and emotional values for their clients.

Press release (english): 

Press releases (german/deutsch):

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