How can new technologies change, enrich or even replace the encounter with the element of water?
“Is Memory Data?” invites you to discover water as an interface – between human and technology, between physical and virtual experience. At the same time, it marks the beginning of a new, experimental format: the Dornbracht Research Lab.
The Dornbracht Research Lab seeks open-ended dialogue. It does not present ready-made solutions but involves the viewer in the process of innovation development. Using virtual reality, it shows future scenarios and raises questions: What does technology enable us to do? What potential does it have for experiencing water? What effect does this have on us – and is this desirable?
“Development cycles are becoming shorter and shorter, which is why we believe that market research in this specific form only works and produces findings quickly enough if we work on topics in an interdisciplinary and iterative manner.” – Andreas Dornbracht